Web Portal on Human Rights in Georgia
Advertisement Turned into Protest
13.03.2012
 |
“Watch out! A Woman is driving!” March 8 advertising event of the Insurance Company “GPI Holding” caused serious protest. Part of customers found the advertising banner of the event as sexist. The ad with a woman with smashed lipstick offers insurance to customers.
The discussion was initially launched on the official Facebook webpage of the GPI Holding and then protest photos appeared in the social network.
On one of the photos a man is putting lipstick on the woman. The woman has her eye bruised and there is script under the photo: “GPI Holding – You Are Protected!”
“Be calm, I have already put lipstick,” “March 8 present of GPI to Women! Paint your eyes together with GPI Holding!” “Learn Marketing together with GPI Holding!” these scripts were added to photos.
News.ge
Leave your comment
OTHER NEWS
U.S. Condemns May 17 Homophobic Violence in Tbilisi
Four Men Arrested in Connection to May 17 Violence
No to Violence – Assembly in Batumi
Georgia Ranked 94th Place among Best Countries to Be a Mother
A Citizen Wounded When Combating Crime in Rustavi
Archive
BLOG
Historic Review of Georgian Political Advertisement
In 2005, American researchers estimated that political advertisements on TV have short (two-week) impact on voters. But the result is so rapid andDetailed...
Pre-election Advertisement Promises
Quality and Purpose of Political Advertisements
EDITORIAL
Human Rights Center to Monitor Trials on Former Senior Governmental Officials
How the detention process of former senior officials is going on; whether political motivation is detected in it and will the new initiativeDetailed...
As a result of international oppression, State Audit Office and National Bureau of Enforcement postponed the repressions
The August war- who is guilty?
POLL
How do you think, did the political prisoners, released by the Parliament of Georgia short time ago, deserve freedom?