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Georgian National Communications Commission Ordered Imedi TV to Air Social Advertisement

February 19, 2016
 
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The Georgian National Communications Commission [GNCC] ordered the TV-Company Imedi to air the social advertisement. As Interpresnews was reported from the GNCC, the Commission satisfied the claim of the nongovernmental organization Human Rights Center against the TV-Imedi.

According to the GNCC, the suit of the Center claimed that the organization had produced a social advertisement and sent to the TV-Company Imedi to air it. The Organization claimed that the audio-visual material belonged to the category of the social ad which aims to promote public welfare, meets charity purposes and Human Rights Center is non-commercial, non-profit organization whose activities does not aim to get any profit and has charity purposes. The claim of the organization reads that majority of broadcasters, whom the Center had applied to, had aired the advertisement for free; those TV-Companies are: Ltd Studio Maestro, Ltd TV-Company Kavkasia, Public law legal entity Public Broadcasting I, Public law legal entity Public Broadcasting II, Ltd Rustavi 2, nongovernmental organization Civic Education Fund, Ltd Radio Palitra, Ltd Georgian Radio (Radio Maestro) and public law legal entity GP Radio I.

Having substantially studied the claim, the GNCC concluded that the advertising roll of the nongovernmental organization Human Rights Center, which the latter had sent to the TV-Imedi, meets the criteria for social advertisement and requirements of the Law of Georgia on Advertising and Broadcasting and ordered the TV-Imedi to air it.

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